Helping independent properties win more direct bookings.
New photos and video, a direct-booking website, and Google search setup for independent properties from Tahoe to Big Sur. You work with me directly, and you only pay the balance once you're satisfied.
Most guests pick a property based on its first impression, which means you only have a few seconds to capture their business. It starts with what shows up first on Google, and it ends with how easy you make it to book.
Most trips start with a Google search like "hotels in Carmel" or "Big Sur cabins." The map and the top few results get nearly all the attention, and properties further down rarely get the click.
Takeaway: if you're not near the top of local search, you're not in the running.
Guests judge value by what they see. Dark, dated, or phone photos make a room look cheaper than it is, which pushes you to discount.
Takeaway: better photos protect your rate.
Once guests reach your website, it has to be fast, easy to use on a phone, and clear about why booking with you is better. If they have to hunt for dates or rates, they go back to Expedia or Booking.com, and you pay the commission.
Takeaway: your site should be the simplest place to book.
A room photo can't show that you're two minutes from the beach or tucked into the redwoods. An aerial shot shows it in one frame.
Takeaway: show the setting, not just the room.
Open your website on your phone or laptop and tick what's true.
Better visuals and direct booking access help you hold your ADR, increase your occupancy, and keep more of each booking by moving guests off the OTAs. We believe these variables show up in your RevPAR. Try your own numbers below.
Enter your property's numbers. Example figures are filled in to start. Nothing you type leaves this page.
How it's calculated: RevPAR = ADR × occupancy. Room revenue = rooms × 365 × RevPAR. This is a planning example, not a promised result.
Guests need to find you, like what they see, and book with you instead of an OTA. We handle all three, from one shoot day.
Photos, aerials, and video that show guests exactly what they're booking and protect your rate.
A fast, phone-friendly website built around your new media, with a clear reason and an easy way to book direct.
Set up so your property shows up first when travelers search your area on Google and Google Maps.
Want new content every week after launch? See Seasonal Growth.
A 16-suite resort three blocks from the beach. We reshot the suites and rebuilt the website so guests can check availability and book direct with the front desk.
A two-level suite at Pacific Grove Plaza, from our shoot. Tap any photo to see it larger.
In about 20 minutes, I'll share my screen and walk you through the before-and-after photos and the new site, then talk through what the same approach could do for your property.
A typical project goes from shoot day to launch within one week, and I'm in touch with you the whole way.
We talk about your property, how you currently receive booking information, which numbers you want to improve, and your current marketing efforts. Then we decide together what your business needs to grow.
15 minutes by phoneI provide you with a free leak audit that goes through your online travel agency listings, website, and socials, and shows you the changes that would send more guests to book with you directly.
FreeOn a date that works for you, we come and take new photos, aerials, and video, all in one visit (two if needed). We plan around check-ins and housekeeping at your convenience.
Full day on siteEdited photos and video. You review everything, and we adjust until your property is marketed effectively.
Photos in 24 hoursWe share our screen and walk you through your newly crafted site. Final edits and full ownership rights are handed over. Then we check in on results for 60 days, and any changes that need to be made during that time are included. Our goal is to help you grow.
Walkthrough within 5 days of shoot day. All website rights handed over within the week.
I studied Hospitality Management at the University of Massachusetts, and I've worked in hospitality myself, so I understand how a property runs in both the back of house and the front of house, not just from behind a camera. I know what a solid weekend feels like, and I know the numbers owners are constantly checking: rate, occupancy, and how many guests book direct.
I played Division 1 athletics at UMass as well. Being on that team taught me to prepare, put in the work, and show up for the people counting on me. I run this business the same way. You'll work with me directly from the first call to the final handover, and I'll stay in touch all week until it's right.
I started On The Fly Productions to help independent properties from Tahoe to Big Sur compete with the big brands and cut out the online travel agencies. I've worked with Stanford Athletics, and most recently, I reshot and rebuilt the website for Pacific Grove Plaza. No two properties are alike, so before we plan anything, we talk about your process, your team, your guests, and what makes your property unique.
Every piece is listed with its standalone value, and bundling saves you money. Travel anywhere from Tahoe to Big Sur is included, and your new photos and site are live within a week of shoot day.
A full visual relaunch plus a year of weekly content
For properties repositioning on rate: a complete visual relaunch with a cinematic brand film, a custom direct-booking website, local search setup, and a full year of weekly social content.
Standalone value $46,800 · You save $9,300
Remaining 75% due once you're happy with the final product
Your independent hotel's direct-booking refresh, live in one week
For properties paying too much in OTA commission: new photos and aerials, a website built to turn visitors into direct bookings, and a Google presence that puts your own rate next to the OTAs.
Standalone value $12,900 · You save $4,400
Remaining 75% due once you're happy with the final product
Listing photos that hold your rate, in 24 hours
For properties with a good website but weak photos: a professional set for your OTA and exchange listings, yours to use anywhere.
Standalone value $2,400 · You save $400
Remaining 75% due once you're happy with the final product
Larger properties: photography covers up to 12 units in the Listing Refresh and up to 30 units or room types in the other packages. Properties with more units are quoted individually.
Pay 25% to book, and the rest only once you're satisfied with the final product. The 25% covers travel and time on site. If a shot doesn't work, we reshoot it free, and revisions to edits and the website layout are unlimited until it's right.
Spring dates go first. Shooting this off-season means your new photos and site are live before guests start booking summer.
Turn your property into a destination people follow. Every week, new content puts your property in front of travelers scrolling Instagram and TikTok, in their feeds, on Explore pages, and in local searches, all year long.
Billed quarterly. Renew season by season.
Start Seasonal GrowthShort video is how travelers find places to stay today. Posting every week keeps your property active in the platforms' recommendations, and location tags and local hashtags give each post a chance to surface on Explore pages for people searching or visiting your area.
Your content plan is built by a team member with a degree in marketing and psychology, so every post is designed around what makes people stop, save, share, and book.
